Why endless swiping has turn meeting people into shopping instead of connecting

Sep 15, 2026

Authenti announces a new dating platform that eliminates swiping and focuses on alignment-based matching. The approach responds to surveys showing 78% of users experience dating app burnout and 77% perceive their time as wasted.

Sag Harbor, United States, September 15, 2026 /PressCable/ -- A Forbes Health survey revealed that 78% of dating app users have experienced burnout from app use. Additionally, a Tawkify survey found that 55% of users report feeling emotionally drained, 36% state these apps harm their self-esteem, and 44% report increased feelings of loneliness despite spending hours scrolling through profiles. This widespread dissatisfaction signals a crisis in how digital platforms approach human connection, reducing meaningful interaction to a transactional experience that leaves users depleted rather than fulfilled.

More details can be found at https://beauthenti.com/

The root of this burnout lies in the mechanics of traditional platforms. According to a Tawkify survey, users swipe an average of 58 times before engaging in a meaningful conversation, and 77% of time spent on these platforms is perceived as wasted. This reflects how split-second visual assessments have replaced complex human judgment. Research indicates that this swipe format contributes to lower self-worth and greater body shame among users, as individuals are reduced to curated images in what experts describe as a shallow marketplace. The design itself commodifies users, pushing them to perform rather than connect.

Authenti announces a new approach to online dating that eliminates endless swiping and moves away from the shopping experience of traditional dating apps. The platform operates on a model described as "Just Igniting," where the search happens behind the scenes rather than through user-driven browsing. By focusing on Human First Profiles and an alignment-before-attraction philosophy, Authenti removes the comparison and commodification inherent in swipe-based platforms, allowing users to set their preferences once and let the system work quietly in the background.

The matching process unfolds in four steps designed to remove performance pressure and restore agency. Users begin by creating Human First Profiles, where they describe who they are and who they are drawn to without the need to impress or constantly update their presentation. Once complete, the search happens behind the scenes, with the platform using shared values, rhythm, and energy to identify real alignment while users live their lives. When a potential match is found, nothing moves forward without mutual interest and consent, ensuring that users decide what is revealed, when it is revealed, and whether the introduction continues. Connection unfolds without the noise of constant checking, reward mechanics, or pressure to stay online.

This approach aligns with a broader movement toward ethical dating platforms that counter exploitative design. Apps like Intent have emerged with philosophies focused on genuine connection rather than profiting from prolonged user engagement, positioning intentional matching as a response to industry criticism and user frustration. Authenti joins this shift by prioritizing thoughtful introductions over growth-at-all-costs strategies, building a model that respects user autonomy and emotional well-being.

According to company plans, Authenti will roll out city by city, beginning with New York from April 1 to May 15, followed by Chicago, Miami, Austin, and Nashville in subsequent months. Each market is limited to 10,000 Founding Members, a deliberate cap intended to ensure intentional curation rather than rapid scaling. The platform also offers curated in-person gatherings for members, described as private introductions without awkward mixers or name tags, where real connection happens in intentional rooms. This strategy reflects the company's commitment to treating people as people, not products, from matching mechanics to community building.

For more information, visit https://beauthenti.com

Contact Info:
Name: Support
Email: Send Email
Organization: Authenti
Address: Sag Harbor, Sag Harbor, NY 11963, United States
Phone: +1-631-926-5549
Website: https://beauthenti.com

Source: PressCable

Release ID: 89203433

In case of identifying any errors, concerns, or inconsistencies within the content shared in this press release that necessitate action or if you require assistance with a press release takedown, we strongly urge you to notify us promptly by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team is committed to addressing your concerns within 8 hours by taking necessary actions diligently to rectify any identified issues or supporting you with the removal process. Delivering accurate and reliable information remains our top priority.

More News
OnePlus Diwali Sale 2026: Nord 6, OnePlus 15, Nord CE6 Lite get discounts; check offers on phones, earbuds and tablets

OnePlus Diwali Sale 2026: Nord 6, OnePlus 15, Nord CE6 Lite get discounts; check offers on phones, earbuds and tablets

OnePlus Diwali Sale 2026 offers discounts on smartphones, tablets and audio products. The OnePlus Nord 6 starts at ₹42,999 and OnePlus 15 at ₹81,999 with bank offers. Smartphone deals run until October 25, while tablet and audio offers end on October 27.

Read more
Amber weather warning as Storm Boelo hits Scotland

Amber weather warning as Storm Boelo hits Scotland

The Met Office has issued an amber warning for wind over Scotland from 21:00 until 21:00 on Sunday.

Read more
Some Buy Telescopes. These People Build Them From Scratch.

Some Buy Telescopes. These People Build Them From Scratch.

For a century, amateur telescope makers have gathered at the Stellafane convention to celebrate their craft. Will the event last another 100 years?

Read more
Storm Boelo to bring severe gales and heavy rain into Sunday

Storm Boelo to bring severe gales and heavy rain into Sunday

An amber weather warning has been issued for much of Scotland, parts of Northern Ireland and northern England, as Storm Boelo approaches.

Read more
USAirtours launches new online booking platform for travel agents

USAirtours launches new online booking platform for travel agents

Trade-only tour operator USAirtours has launched a new online platform, enabling travel agents to search, quote and book holidays. The platform, USAirtours Online Look & Book, is designed to make the booking process ‘faster and more flexible’, with features including price drop notifications, adjustable commission, interactive hotel maps and instant access to booking documents. Agents can access the platform via desktop, mobile or tablet.

Read more
Wales plans to ban steel pylons as government launches consultation

Wales plans to ban steel pylons as government launches consultation

The Welsh government says it is consulting on an "undergrounding-first approach" to electricity lines.

Read more
Forget iPhone Duo: Ashwini Vaishnaw sets October 2028 deadline for India’s own smartphone brand

Forget iPhone Duo: Ashwini Vaishnaw sets October 2028 deadline for India’s own smartphone brand

Union IT Minister Ashwini Vaishnaw has set October 23, 2028, as the target for India to develop its own smartphones with domestic design, manufacturing and intellectual property. 

Read more
Scientists develop technology to send smells through phones

Scientists develop technology to send smells through phones

Scientists develop technology to send smells through phonesWhat if someone tells you that it is now possible to smell things remotely even through your phone, sounds absurd right!! To one’s wonder this is possible now through technology. Researchers have developed technology featuring an...

Read more
Earth's close encounter with giant asteroid Apophis is less than 3 years away

Earth's close encounter with giant asteroid Apophis is less than 3 years away

Earth’s close encounter with giant asteroid Apophis is less than 3 years away A giant asteroid named Apophis is set to make its unusual close encounter to Earth in exactly 900 days. On Friday, April 13, 2029 asteroid Apophis will fly just 19,400 miles above Earth’s surface, closer...

Read more
Ever heard of a touchscreen garment? World's 1st is here - washable, breathable; it responds to finger presses, wireless

Ever heard of a touchscreen garment? World's 1st is here - washable, breathable; it responds to finger presses, wireless

NUS researchers have developed a washable touchscreen sleeve that displays photos and videos, responds to touch, and measures body temperature. Made from electronic fibres, it retained its brightness and touch response after 50 machine washes.

Read more
Weather warnings in place ahead of Storm Boelo

Weather warnings in place ahead of Storm Boelo

The amber Met Office alert for counties Antrim and Londonderry lasts from 21:00 BST on Saturday until 21:00 GMT on Sunday.

Read more
Can millions of people live on the moon? These scientists say yes — but not for very long

Can millions of people live on the moon? These scientists say yes — but not for very long

Billionaires like Elon Musk and Jeff Bezos are claiming that we can expect big cities with millions of people on the moon, but a new study found that that may not be possible, so don’t start packing just yet.

Read more

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.

About Us

Delivering news from all over the globe, StarJournal keeps you abreast with the greatest minds in science, be it researchers, theorists or even popularizers.