Jul 10, 2023
United States - July 10, 2023 /MarketersMEDIA/ —
Here’s all to know about RAW — a new dating app that brings back what matters most in dating: love. Its goal is to combat fake profiles and scammers, while also encouraging users to share honest everyday experiences in real life.
Online dating apps are living up to their reputation as an endless maze of dis-genuine profiles, scammers, and ghosts. The initial promise of helping anyone find their perfect match has faded away, and online dating has lost its spark. People often report having to temper their expectations with online dating due to the prevalence of outdated and manipulated photos, and much time is wasted on creating the “perfect” profile.
The overwhelming and exhausting experience has spawned many proposed solutions – AI matchmaking, giving women the first move, exclusive dating pools, scheduled dating – but the problems persist. Even now, an estimated 10% of all online dating profiles are not real and 29% of users admit they’ve ghosted a match before. Worse, 3 out of 4 people say they’ve been the target of abuse or toxic behavior on a dating app. Scams in the dating app industry also cost $740M in reported losses in 2022.
RAW is a new dating app that is designed in response to the dating app experiences of its creators. The app brings romance back to online dating by focusing on authenticity and spontaneity. Its dual camera feature gives users a way to show off their personality and lifestyle and to discover others in the same way.
“Most people are drawn to real-life authenticity, not polished performativity. But modern online dating is often plagued with mindless swiping and disastrous dates. We’re planning to change that by bringing IRL human connections back to dating. No catfishing, ghosting, or toxicity. Only pure real-life moments and up-to-date photos with no filters”, - says Marina Anderson, co-founder of RAW dating app.
Love at first (back and front) shot
RAW takes one shot to start swiping, focusing on the initial photo rather than filling out bios or answering prompts. The dual camera feature encourages users to take a shot each day using both their front and back cameras. The time to post changes daily, keeping the experience exciting and unpredictable.
RAW is the only dating app that requires users to take a new photo every day to swipe. This not only ensures an up-to-date and real user base but also gives users the freedom to dynamically express themselves each day — an unparalleled feature that enhances authenticity and user engagement. Moreover, all people who are in a daily swipe game are ready to chat at the exact moment. So they don’t need to wait for replies, and can start talking with their matches right away.
“With RAW, people don’t lose themselves in a maze of “verified” profiles that make them question their own realness. No more high school kids pretending to be millionaires. No more “celebrity” profiles asking for money. It’s over. And know that when users get 100 matches on RAW, they’re all real”, – Marina Anderson.
Double camera, not double standards
RAW keeps the dating experience simple through its “no-games” policy. The dual camera feature keeps the swiping experience safe and scam-free, and eliminates catfishing altogether. Users are given good karma for openness and honesty with their matches, and RAW users can always report toxic behavior as well. Mutual respect is a must - otherwise, a user won't be able to start a new chat. To prevent ghosting, the app limits unreplied chats after a period of time.
Finding a match shouldn’t be about sacrificing authenticity. RAW breaks the pressure of curation and helps people connect with others through unfiltered moments. The app is shaking up the online dating world with its focus on spontaneity, realness, and respect.
Contact Info:
Name: Marina Anderson
Email: Send Email
Organization: RAW Dating App
Website: https://www.raw.app
Release ID: 89101885
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