Sep 15, 2026
PALM BEACH, Fla. , September 15, 2026 -- Automotive marketing veteran, author, and TEDx speaker makes his MRC debut as MC and joins the conference team to help elevate the attendee experience
Pasch Group, the automotive consulting, research, and education company behind the Modern Retailing Conference (MRC), today announced that Dan Moore, CEO of Drivvr AI, author, and TEDx speaker, will make his debut as Master of Ceremonies at MRC 2026, taking place November 15-17 at the Eau Palm Beach Resort & Spa. In addition to hosting the main stage, Moore is joining the MRC conference team to help shape and elevate the overall attendee experience.
MRC brings together more than 60 speakers, 30-plus sessions, and hundreds of dealers, OEM leaders, and industry partners for three days focused on sales process, customer experience, first-party data, AI and automation, retention, and communication.
"Dan has spent more than 25 years in the trenches of automotive retail. He understands this industry, and he knows how to engage people," said Brian Pasch, founder of Pasch Group. "He's an operator, a builder, and someone who has helped companies grow through real exits. He also has a rare gift for designing experiences. Everywhere Dan goes, he finds a way to make the room feel different, and that's exactly what we want at our conferences. Bringing him on as MC and as part of our conference team means the energy, the pacing, and the conversations will be sharper than ever, and attendees are going to feel it from the moment they arrive."
Moore brings more than 25 years of automotive digital marketing and agency experience to the role. He previously helped build VistaDash through two successful exits and today leads Drivvr AI, an Anshar Labs company, a digital agency and SaaS provider serving automotive retailers. He also serves on the board of Dealer Funnel, and is a TEDx speaker and author whose first book, Do Moore, Get More: The Road to You, focuses on leadership, purpose, and doing the work that matters.
"MRC has always been the room where the smartest people in this business go to sharpen their thinking," said Moore. "I'm honored to host it, and even more excited to help the team build the full experience. The best events aren't just about what you learn. They're about what you see, feel, and remember long after you leave. That's the standard we're building toward, and we'll have more announcements at MRC that I think people are going to be excited about."
The 2026 program also features new additions including the Built on the Lot AI Showdown, which awards $5,000 to the best dealership-built AI solution, the AutoTech Founders Lab, curated networking activities, and an interactive mobile app. Dealer tickets start at $595.
For tickets, agenda details, and hotel information, visit modernretailingconference.com.
About Pasch Group
Pasch Group specializes in automotive research, consulting, and industry events, helping dealer groups, franchise dealers, and OEMs understand market trends, evaluate technology, and make informed decisions. Pasch Group is part of PCG Companies, which also includes PCG Digital, a digital marketing agency. Founded by Brian Pasch, PCG Companies provides research, consulting, marketing, education, and events to the automotive industry. Learn more at paschgroup.com.
About the Modern Retailing Conference
The Modern Retailing Conference is a three-day event dedicated to high-impact retailing strategies for automotive leaders looking to maximize dealership sales, service, and ROI. MRC connects dealers, OEMs, and industry allies with forward-thinking insights, breakthrough technology, and conversations that challenge the status quo.
About Dan Moore
Dan Moore is CEO of Drivvr AI, an Anshar Labs company, and an entrepreneur, author, and speaker with more than 25 years in automotive digital marketing. He helped build VistaDash through two successful exits and serves on the board of Dealer Funnel. Throughout his career, Moore has designed signature experiences for conferences and industry events, with a belief that what attendees see, feel, and experience matters as much as what they learn. He is the author of Do Moore, Get More: The Road to Youand delivered a TEDxRoseville talk in 2021.
Media Contact
Nick Haberstroh
Marketing Director, Pasch Group
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Name: Nick Haberstroh
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Organization: Pasch Group
Phone: 732.450.8200
Website: https://www.paschgroup.com
Release ID: 89203359
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