Local Marketing Expert Reminds Business Owners to Keep Listings Fresh

An expert in local business marketing reminds local shop owners that they need to keep their business listings fresh if they want to attract new business.

Arroyo Grande, CA, United States - March 6, 2018 /PressCable/ —

The latest studies show that one out of every two people use free small business directories to find local businesses these days. And that has caused a lot of local shop and restaurant owners to create local listings so their stores can be found by shoppers.

But one expert says just creating the small business listing may not be enough to be seen in the search engine rankings. “So many business owner create a local listing and then just forget about it,” says a spokesman from FindUsLocal.com, an online business directory website that uses GEO technology to create a customized home page for everyone who visits the site. “But what they don’t realize is that if new content isn’t added to the business listing, it becomes stale in the eyes of the search engine spiders—and that means it will fall quickly in the rankings.”

He’s talking about the way the search engine spiders index websites and how fresh content is one of the keys to a higher ranking.

“We consistently add new content to our site, which keeps it high in the rankings, but it’s necessary for local business owners to continuously add new content to their local business listings as well.”

He says the easiest way to do that is to ask customers to leave online reviews on the business’ local listing. “Online reviews are considered fresh content by the search engine spiders,” he says, “And most customers will happily leave a review if they’re asked.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 308726