Sep 25, 2026
Emerald Coast By Owner brings its direct booking system for vacation rental properties to Navarre Beach with the intention of eliminating service fees amid ongoing changes to how service fees are handled in Florida.
Destin, United States, September 25, 2026 /PressCable/ -- Emerald Coast By Owner (ECBYO) has announced that its direct booking platform, which hosts thousands of vacation rentals throughout the Gulf Coast region, will now be operational in Navarre Beach. This expansion arrives just behind sweeping changes to Florida's "junk fee" reporting requirements, which affect a range of businesses throughout the hospitality space.
For more details, visit https://www.emeraldcoastbyowner.com/florida/navarre
Reporting from the Baker Hostetler law firm explains that amendments made to Florida Statutes took effect July 1st, 2026, and will now require full transparency prior to checkout for line items such as "service fees" or credit surcharges. Crucially, however, these disclosure requirements do nothing to effectively limit which charges can be levied, only how they are reported to the customer.
These changes are part of a growing legal pushback against "junk fees", with other notable rulings including those against Live Nation and Ticketmaster, which found that the companies unfairly manipulated prices through excess fees and automated gouging. Abroad, Airbnb is being sued for similar reasons after it was outed for charging up to 10% more per listing through use of a "Smart Pricing" tool, Top Class Actions reports.
It is with this in mind that Emerald Coast By Owner brings its services to Navarre Beach, an area which statistics collected by Rabbu suggest is already sought after by those interested in affordability. The direct booking model used by the company is designed to circumvent the platform fees at the center of the aforementioned lawsuits, reducing rental costs by an average of around 10.8%, according to Self Financial.
Direct booking also opens a channel for guests to communicate with property owners before and during their stay, so travelers can ask specific questions, request local recommendations, and confirm reservation details without a third-party intermediary standing between them. Proponents say this kind of direct relationship often results in greater flexibility around policies and access to arrangements not typically offered on larger platforms.
About Emerald Coast By Owner
Since its founding in 2016, ECBYO has worked to build a transparent marketplace for booking Gulf Coast vacation rentals directly from owners. Their catalog of Gulf Coast properties extends across 5 states and over 10,000 listings, all of which have been vetted and certified by the company. Their continuous expansion throughout the region represents an ongoing effort to protect consumers from predatory practices, such as scam listings and unnecessary fees.
For more information, visit https://www.emeraldcoastbyowner.com
Contact Info:
Name: Joe Godar
Email: Send Email
Organization: Emerald Coast By Owner
Address: Destin , Destin, Florida 32541, United States
Website: https://www.emeraldcoastbyowner.com
Source: PressCable
Release ID: 89204424
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