Sep 23, 2026
Boris Mizhen foresees a move toward sponsored content, with organizations paying to promote a third-party product or service.
New York, NY, United States, September 23, 2026 -- Property developer and philanthropist Boris Mizhen will attend the Social Media Strategies Summit. The event will bring together industry professionals to discuss the latest trends and developments in digital and social media marketing. Mizhen has long recognized the value of emerging technologies in building brand awareness and strengthening marketing strategies. He has highlighted the growing importance of mobile and social media, noting that internet traffic from smartphones and tablets had surpassed desktop and laptop traffic in 2015. He also points to the growing effectiveness of video advertising on platforms such as Facebook and Snapchat, where users increasingly engage with digital content.
Mizhen takes an interest in the advent of products such as the Apple Watch and other wearable tech that is currently in development and close to market phase. “Optimizing wearable technology to advertisers’ needs is encouraging firms to be creative with how to achieve their targets. Next year will definitely bring some of the most experimental new methods as to how companies get people to interact with adverts or messages,” says Boris Mizhen. He has recently discussed a coming trend toward ‘app indexing’, noting that for mobile users, “an app can do everything that a desktop site can. We are only a few years away from making websites as we know them completely obsolete. Current online patterns are bound to change, making 2016 pivotal in how businesses tackle this issue.” Boris Mizhen foresees a move toward sponsored content, with organizations paying to promote a third-party product or service.
The Social Media Strategies Summit is a perfect fit for Mizhen, as it will delve into areas such as analytics, Twitter, mobile marketing, and social enterprise. The workshops will cover an array of topics including video marketing tactics for social media, cross-channel branding appealing to users on different online outlets, ways to get the most out of content marketing, and brand reputation management. Speakers will include Cisco Editorial Producer Stephanie Ellen Chan; Time, Inc. Director of Creative Strategy Melanie Deziel; Mattel brand marketer Lisa Perez; U-Haul Social Media Manager Ken Schneider; MGM Resorts International VP of Social Media and Content Strategy Beverly Jackson; and Honigman Media CEO Brian Honigman.
Boris Mizhen is a leading New York City-based real estate developer and online marketing expert. His real estate career was built when he demonstrated to be one of the most innovative online marketers. Mizhen owns and manages dozens of successful properties across the Northeastern United States and is continuously looking for new ways to advance the workings of the real estate industry. His passion for buying and improving housing for people of differing economic backgrounds parallels his love for charitable work, including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline, whose festival they have acted as the primary sponsors for a decade.
Boris Mizhen - Property Developer and Philanthropist: http://borismizhennews.com
Boris Mizhen (@bmizhen) - Twitter: https://twitter.com/bmizhen
Boris Mizhen - Facebook: https://www.facebook.com/bmizhen
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