Augmented Reality Market, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.

April 11, 2018 /MarketersMedia/ —
AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user's field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.
Publisher's analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.
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Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.
The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA
Publisher's report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
- Apple
- Atheer Labs
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Cinoptics
- DAQRI
- HTC
- Meta
- NGRAIN
- Laster Technologies
- Lumus
- ODG
- Optinvent
- Qualcomm
- Rockwell Collins
- Sensics
- Sieko Epson
- Technical Illusions
- Thales
- Total Immersion
- Vuzix
- WeAR Studio
- Wikitude
- Zappar
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Other prominent vendors
- Abbott Vascular
- Abiomed
- AtriCure
- Biosensors International
- Biotronik
- BioVentrix
- C. R. Bard
Market driver
- Increasing dependence on apps and proliferation of AR apps for numerous activities
- For a full, detailed list, view our report
Market challenge
- Lack of AR content
- For a full, detailed list, view our report
Market trend
- Use of SLAM technology
- For a full, detailed list, view our report
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Definitions
- End-user segments
- Base year and forecast period
- Market size calculation and segmentation
- Common currency conversion rates
- Vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- Market overview
PART 05: Technology life cycle
PART 06: Market landscape
- Market size and forecast
- Five forces analysis
PART 07: Market segmentation by product
- Global AR market by mobile devices
- Global AR market by smart glasses
- Global AR market by HMDs
PART 08: Market segmentation by end-user
- Global mobile devices by end-user
- Global smart glasses by end-user
- Global HMDs by end-user
PART 09: Geographical segmentation
- Mobile devices
- HMDs
- Smart glasses
PART 10: Market drivers
- Increasing dependence on apps and proliferation of AR apps for numerous activities
- Use of AR technology for effective advertising
- Adoption of the crowdfunding strategy
- Growing interest has increased the number of developers
- Growing integration of AR in mobile devices and declining ASP of AR hardware
- Large-scale workforce automation
PART 11: Impact of drivers
PART 12: Market challenges
- Hardware limitations
- Lack of AR content
- Stringent government regulations
- Connectivity issues, low awareness, and high user expectations impacting AR adoption
- Low value addition of smart glasses to consumers
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Use of SLAM technology
- Emergence of depth-sensing cameras
- Development of pico projectors
- Technological advances in the field of AR
PART 15: Vendor landscape
- Competitive scenario
- Market vendors
PART 16: Appendix
- List of abbreviations
PART 17: Explore Publisher
Complete Report Available at: http://www.reportsweb.com/global-augmented-reality-market-2017-2021 .
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Source: MarketersMedia
Release ID: 329049
