Sep 22, 2026
An acclaimed training provider is launching a dedicated coaching program for managers in Atlanta, GA, built around developing sales skills.
Atlanta, United States, September 22, 2026 /NewsNetwork/ -- Evergreen Sales Group is rolling out dedicated sales coaching for managers in Atlanta, giving small and mid-size businesses across the area a dedicated resource for strengthening sales leadership and providing consistent oversight of their sales functions.
More information is available at https://evergreensales.group/coaching/
A representative from Evergreen Sales Group explained that the coaching program is designed for businesses that may not have the time or dedicated staff needed to provide their managers with ongoing sales leadership development. “A manager’s ability to lead a sales team doesn’t stop with hitting targets. They also need the skills to coach, develop, and motivate the people they are responsible for.”
The effects of developing managers can extend to the employees they oversee, as managers can apply their coaching skills directly with their sales teams. Research published in the International Journal of Productivity and Performance Management found that managerial coaching can support workforce sales performance as well as employee motivation, learning, engagement, and job satisfaction.
The coaching program is built around the needs of individual managers, with sessions focused on strengthening the skills that have the greatest impact on their teams. One part of the program is the Great 8, a research-based framework for selling B2B solutions that gives managers a foundation for coaching their teams through customer conversations, value communication, differentiation, negotiations, and buyer concerns.
Evergreen Sales Group’s coaching also covers specialty selling skills that managers may need to develop within their teams, including outreach, resilience, sales planning, motivation, and deal coaching. Businesses can work with Evergreen Sales Group to identify specific areas for development and build a coaching plan around those needs.
Sales leadership itself is another focus of the coaching program. Evergreen Sales Group's 12 essential Sales Leadership topics address the broader responsibilities of managing a sales organization, including communication, emotional intelligence, employee development, and more.
In addition to mid-level leadership coaching, Evergreen Sales Group provides sales training built around its Sales Intelligent™ framework, combining behavioral science, structured processes, and sales culture to help teams improve overall performance.
Based in Atlanta, Evergreen Sales Group brings more than 25 years of experience in sales training, coaching, consulting, and sales leadership, helping local enterprises develop sales capabilities through structured processes and an approach informed by behavioral and social science, as well as empirical data.
Interested Atlanta-area businesses can learn more about the group’s programs and approach by visiting https://evergreensales.group/coaching/
Contact Info:
Name: David R. Lusk
Email: Send Email
Organization: Evergreen Sales Group
Address: 3333 Peachtree Road Northeast Suite 150, Atlanta, GA 30326, United States
Website: https://evergreensales.group
Source: NewsNetwork
Release ID: 89204063
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