IC Media Direct Predicts Simpler Advertising Techniques in 2018

The rise in adblocker software saw a large increase of native advertising among websites and publications.

New York, NY - April 16, 2018 /MarketersMedia/ —

Public relations firm, IC Media Direct, believes the future of digital advertising in the coming year will actually be more familiar to most than ever before. In fact, IC Media Direct leaders believe this year many advertisers will revert to more conventional methods of advertising. Recent adaptations to online methods have changed how marketers shape the future marketing landscape and have major effects on companies who work to get their brand message across through conventional methods. IC Media Direct emphasizes the importance of people finding new ways to control their online reputation through tailored content. See your Online Reputation Report now by visiting http://www.icmediadirect.com

The rise in adblocker software saw a large increase of native advertising among websites and publications due to their ability to limit companies’ exposure to Internet users. Studies show that 150 million people use programs that remove advertisements from their web browser when visiting certain sites, and the result is devastating for marketers who initially implement strategies to place adverts in the first place. With messages being continuously blocked from viewers, companies needed to find a new way to bypass these restrictions by incorporating their ads within authentic written or visual content. However, if the quality of the advertising experience is poor for the audience, native advertising will reach the same fate as pop-up ads, which have since become an outdated tool.

IC Media Direct predicts that publishers will increase short-form native advertising this year due to users skimming through content on their mobile devices. While content marketing remains an important part of every online strategy, the new method will focus on shorter message, accommodating to users’ low attention span. This will lead to the capitalization of video ads, which deliver information in a way that is more engaging and specific to the brand. Facebook’s silent autoplay videos prove to be especially effective in managing this strategy, as they can attract attention of its users with no need for them to search for content. The benefits of positive video ads will compare with native placements, and they will quickly become a standard part of conventional online marketing in the future.

This year, it is likely that feeds of sponsored content will replace single in-feed placements, ensuring that each user experience isn’t disrupted, claims IC Media Direct. The method of dividing an article into multiple pages will be replaced by infinite scrolling, allowing for native placement of promoted content in a logical and unobtrusive presentation. This will enable marketers to promote their product or service more efficiently, thus also generating a higher rate of user engagement.

Since 1996, IC Media Direct has been the leading provider of online reputation and brand repair services. Having evolved alongside of Google, IC Media Direct provides revolutionary reputation management strategies that help with search engine ranking and project a positive image through a variety of media platforms. The company has proudly served top clients including Fortune 500 companies, celebrities, politicians, Olympic Gold medalists, and motivational speakers. Distinguished awardee of the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, the company has released a groundbreaking handbook on Google Brand Repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct - Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect - Online Reputation Management & Reviews: http://icmediadirectreviews.com

Contact Info:
Name: ICMD
Email: pr@icmediadirect.com
Organization: ICMediaDirect.com

Source URL: https://marketersmedia.com/ic-media-direct-predicts-simpler-advertising-techniques-in-2018/331575

For more information, please visit http://www.ICMediaDirect.com

Source: MarketersMedia

Release ID: 331575

Latest News

Young Nubians revive dream of returning to land in Egypt

Jul 19, 2018

ASWAN, Egypt — The world of their parents and grandparents was turned upside down more than 50 years ago when they were evacuated from villages along the Nile River to make way for the High Dam. Now a younger generation has revived the long-dormant cause of Egypt's Nubians, campaigning for a return to their lands and struggling to preserve their culture. Their timing could not have been worse. Recent peaceful marches by Nubians were met by swift suppression from the government of President Abdel-Fattah el-Sissi, which has shown little tolerance for dissent. To a state dominated by the military and...

Archaeologists in Egypt discover mummification workshop

Jul 19, 2018

CAIRO — Archaeologists in Egypt stumbled upon a new discovery dating back to more than 2,500 years ago near Egypt's famed pyramids at an ancient necropolis south of Cairo. The discovery which includes a mummification workshop and a shaft, used as a communal burial place, is located at the vast Saqqara necropolis part of the Memphis, a UNESCO World Heritage Site. Memphis, the first capital of ancient Egypt, and its large necropolis are home to a wide range of temples and tombs as well as the three pyramids of Giza. The latest find, announced at a press conference Saturday, belongs...

Africa's iconic baobab trees dying off at alarming rate

Jul 19, 2018

CROOKS CORNER, South Africa — Africa's ancient baobab, with its distinctive swollen trunk and known as the "tree of life," is under a new and mysterious threat, with some of the largest and oldest dying abruptly in recent years. Nine of the 13 oldest baobabs, aged between 1,000 and 2,500 years, have died over the past dozen years, according to a study published in the scientific journal Nature Plants. The sudden collapse is "an event of unprecedented magnitude," the study says. Climate change, with its rising temperatures and increasing drought conditions, is a suspected factor but no definite cause is...

Backed by Prince Harry, conservation group expands in Africa

Jul 19, 2018

JOHANNESBURG — The news from Congo's Garamba National Park was grim for decades: rangers killed, an elephant population decimated by poachers, marauding armed groups and the disappearance of the last northern white rhinos living in the wild. African Parks, the non-profit group that took over management in 2005, had doubts about whether it could turn things around. With international support, the Johannesburg-based outfit stuck it out in a place that resembled a combat zone at times, and it is reporting some good news. Garamba's ranger force of 200 has not suffered a casualty on the job in the last 12...

Ethiopia, Eritrea leaders to meet 'soon' in surprising thaw

Jul 19, 2018

ADDIS ABABA, Ethiopia — The leaders of Ethiopia and Eritrea will meet "soon" amid a surprising diplomatic thaw between the rival nations, Ethiopia's top diplomat said Thursday, as an end to one of Africa's longest-running conflicts appeared to move closer. The meeting will "create a fertile ground to restore peace," Foreign Minister Workneh Gebeyehu told The Associated Press. "Details regarding the location and timing are under discussion." The minister spoke as an Eritrean delegation led by Foreign Minister Osman Saleh concluded a historic three-day visit to Ethiopia, the first in two decades. The countries broke off relations when a border...

About Us

Delivering news from all over the globe, StarJournal keeps you abreast with the greatest minds in science, be it researchers, theorists or even popularizers.

Contact us: sales[at]starjournals.com

Subscribe Now!